The Brain Charity

Friday 2^nd December, 2022 | 7pm | The Crowne Plaza Hotel, Liverpool

An introduction to The Brain Charity

The Brain Charity helps people with all forms of neurological condition to lead longer, healthier, happier lives.

There are more than 600 different conditions affecting the brain, spine and nervous system – from well-known ones like stroke, dementia and brain injury to many much rarer ones too. In total, they affect 1 in 6 people.

We are the only national charity providing practical help, emotional support and social activities for every single one – helping people pick up the pieces so they can rebuild their lives. Find out more about The Brain Charity’s services here.

A charity ball near you

We have been based in Liverpool city centre for nearly 30 years, and are proud to consider ourselves a key part of Merseyside’s community while helping people from all over the UK.

History of The Brain Charity’s fundraising balls

2022 sees the 10-year anniversary of The Brain Charity’s fundraising ball.

Over that time, we’ve had many a spectacular Merseyside black tie event filled with incredible entertainment and raising all-important funds for our vital front-line work.

This year sees our charity ball return to the Crowne Plaza Hotel located on the iconic Liverpool city centre waterfront with our coolest theme so far. The Brain Charity’s Ice Ball will be the biggest and best yet!

Whether you are a long-time supporter or an organisation hearing about The Brain Charity for the first time, we are eager for you to get involved in this year’s Ice Ball.

Sponsor our charity ball to demonstrate your corporate social responsibility

Every sponsorship makes a radical difference to The Brain Charity’s front line services; through increased reach, financial support and brand recognition.  

Partner with The Brain Charity by sponsoring our flagship fundraising Christmas party to demonstrate your business’ corporate social responsibility and commitment to supporting people with all forms of neurological condition – some of the most vulnerable in our society.

Equally importantly, you and your team will be able to attend one of Liverpool’s premier black tie events. It can be a nightmare to organise the office Christmas party, so let us take that stress away and give your staff a night of lovely food and great entertainment.

It’s a chance for you to reward your employees’ hard work, and boost staff morale – working to benefit a good cause is known to increase productivity by up to 30%.

Financial benefits to sponsoring a charity ball

The Brain Charity is a well-respected and multi-award-winning charity, and is growing year-on-year in size and influence. In the last several years, our brand awareness has grown substantially.

We now have 25,000 followers across Facebook, Twitter, Instagram and LinkedIn. Sign-ups to our digital mailing list have more than doubled in the last 18 months, from 3,500 to nearly 8,000, and our bi-monthly magazine The Nerve reaches 6,500 people in print and online.

Our website receives approximately 25,000 page views a month and we are considered a trustworthy platform for advice and information.

We have strong connections with media and receive regular coverage in national and regional print, broadcast and specialist trade press. Recent prominent print titles to cover The Brain Charity include NeuroRehab Times, Open Access Government, The Daily Mirror and a BBC Lifeline appeal with Sir Michael Palin.

Are charity ball tickets tax deductible?

Considering our strong following, sponsoring The Brain Charity’s Ice Ball is a positive marketing investment and may qualify as a tax-exempt business expense.

By aligning your company with our brand, you will also be raising awareness of the impact of neurological conditions, championing neurodiversity and reducing the stigma around invisible disabilities.

Supporting a charity enhances your businesses’ credibility and enables you reach a new market. 

Ice Ball sponsorship packages

Find out more about the Ice Ball’s sponsorship tiers below. We can also work with your company to create bespoke sponsorship packages too. Find all contact details at the bottom of the page.

Tip of the Iceberg – £1,000

As one of our prized corporate guests you will receive:

• Table of 10 at The Brain Charity’s Ice Ball
• Mentioned as an official attendee organisation on social media and on the evening

What an Ice Guy – £2,500

We love including our whole community with all our events and you’ll support a group of our volunteers and service users to attend. This sponsorship package includes:

• Table of 10 at The Brain Charity’s Ice Ball
• A second table of 10 for The Brain Charity’s volunteers and service users
• Your logo on both table numbers on the night
• Mentioned as an official attendee organisation on social media and on the evening

Tales of Wine and Ice – £3,500

You will be the official sponsor for our ball’s wine, as part of this package you will receive:

• Table of 10
• Wine on each table branded with your organisation’s logo
• Mentioned as an official attendee organisation on social media and on the evening
• Mentioned as the official sponsor of the Ice Ball’s table wine on our website

Bag of Ice – £4,000

You will be the official sponsor for our goody bags. As part of this package you will receive:

• Table of 10
• Your logo will appear on the goody bags
• Mentioned as an official attendee organisation on social media and on the evening
• Mentioned as the official sponsor of the Ice Ball’s goody bags on our website

Wouldn’t it be Ice – £5,000

You will be the official sponsor for the raffle prizes. This sponsorship package includes:

• Table of 10
• The raffle table, housing all prizes for the evening, will be branded with your logo
• Mentioned as an official attendee organisation on social media and on the evening
• Mentioned as the official sponsor of the raffle on our website

Having an Ice time abroad – £7,500

You will bring a holiday prize draw to the Ice Ball for the first time. As part of the package you will receive:

• Two seats on the VIP top table
• Two tables of 10
• Mentioned as an official attendee organisation on social media and on the evening

The Whole Iceberg – £10,000

You will be our headline top tier sponsor for The Brain Charity’s Ice Ball. We will provide:

• Two seats on the VIP top table
• Two tables of 10
• Your company’s name linked with celebrity guest on our posters and flyers
• Photo opportunities and VIP reception for you and your guests with celebrity guest
• Be the commissioner of a bespoke video to be screened on the evening, with your logo appearing on the video
• Mentioned as an official attendee organisation on social media and on the evening
• Mentioned as the official top tier headline sponsor on our website

Get in touch with The Brain Charity’s events team

Register your interest in becoming an Ice Ball sponsor by emailing the events team on events@thebraincharity.org.uk

Alternatively, call Tui Benjamin Thorp, Head of Fundraising, on 07851 260 470 or Rob Watson, Community Fundraising Officer, on 0151 207 8517.