The Brain Charity

Say hello to the new face of inclusive beauty!

The Brain Charity’s client Pammy is doing amazing work to raise awareness of invisible disabilities – by starring in a global L’Oréal and Lancôme beauty campaign.

Pammy has expressive aphasia and struggles to communicate, due to experiencing a stroke 10 years ago aged just 44.

Since her stroke, the 53-year-old mum-of-two has discovered newfound creativity and now works as an actor and model.

Pammy has just starred in a huge new Lancôme and L’Oréal Groupe beauty campaign around accessibility and disability.

She is the new face of HAPTA, the world’s first handheld computerised makeup applicator designed to help people with disabilities and limited hand and arm mobility or fine motor skills apply their lipstick.

In her video testimonial for the brand’s advert, Pammy said: “10 years ago I had a stroke. It makes my life different now.

“I need more confidence to go out. [HAPTA] makes me more confident.”

Pammy is now represented by acting agency Inclusive Talent, who represent clients who are deaf, disabled and/or neurodivergent.

She also sings in a choir, crafts, creates artwork, enjoys photography and even takes part in pirate re-enactments. She is really passionate about representing stroke survivors and those with aphasia.

Barbara Lavernos, Deputy CEO in charge of Research, Innovation and Technology at L’Oréal, added: “Inclusivity is at the heart of our innovation and beauty tech strategy.”